Can you name the biggest branding mistakes in history? The biggest successes? What comes to mind when you hear “Apple,” “Microsoft”, “BP”, “Wal-Mart”, “Ford”, “Chick-Fil-A”, or “Smith and Wesson”.
All of these brands conjure up images – good and bad. They are based on many factors including product successes, business practices, customer service, publicity mistakes, company policies, and many others. Companies often have difficulty seeing, much less managing, their reputation in today’s competitive environment and rapidly changing world and it takes discipline and rigor to build and protect your valuable reputation.
Whether you are building a personal brand (think Oprah), refreshing an existing product or company, or launching something new, we will work with you to audit your current situation, create brand strategies, develop your public image, and help you manage your reputation over time. Here’s how we do it.
Before you can create a plan to move forward, you need to understand where you are today, and we can help you do that. A complete analysis of your current marketing efforts, communications, and competitive landscape will give us a better understanding of your brand personality. Contact us.
Great brands are more than just a name, a logo, or a tagline. Magic happens when they all come together in a consistent way and communicates your value proposition and messages. We will work to give you an identity that pops and clearly expresses the value you bring to your customers. Contact us.
Image is both real and perceived. People are visual. And, they think in pictures consuming information will all their senses. Your logo, your trademark, artwork, photography, video and other visual elements all contribute to the image your customers have of you. With our partners, we can develop a visual identity system for you that makes your brand memorable. Contact us.
Branding building is not a one-time exercise. It takes constant investment and monitoring to keep your reputation where you want it. Whether you’re looking for a simple brand refresh or an on-going program, we’ll be there to help you improve and maintain your great image! Contact us.